Let’s Get There Together!


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I grew up on new home construction sites throughout the Denver area, playing on lumber piles and sweeping new homes for allowance. I have built custom homes and my family’s construction company weathered the Great Recession. Over the years I have developed a passion for raw ground, imaginative architecture, exceptional design, true craftsmanshipm, creative marketing, and working with innovative home builders.

Whether you build spec or custom homes, I know you're not just looking for leads. You're looking for foot traffic and sales. Few Real Estate Brokers understand new home construction and can customize a marketing strategy based on your buyers needs and business goals, while pushing creative limits. Let me help you get there.


Home Builder Real Estate Marketing

Pre-Build Services:

Market Analysis

The first step to any successful new construction project is to understand current market conditions. What is the economic outlook? Where are people buying? What areas demand higher price per square foot? What is the cost of land? Who are the competitors? How is your company and homes different?

Purchase Land

If you are building a spec home and do not already own raw ground, let’s use our market analysis to locate and acquire a property that can help increase your profit margins. As you are aware, there are many costs associated with a property the buyer doesn’t see or understand. I do understand a foundation on caissons with structural floor is a construction cost that does not have the same mark-up as a foundation on footer with a poured slab.

Design Trends

What style of home, interior features, colors, etc. are buyers requesting? Allow me to make suggestions and/or bring on an up-to-date designer to work with your architect and maximize your success.


Real Estate Marketing Services:

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  • Brand Alignment

  • Pricing

  • Create a Story

  • Features

  • Personal Phone Calls, Emails & Brokerage Visits

  • Renderings, 3-D virtual tours, 3-D Virtual staging, drone views

  • Local Exposure

  • Print Exposure

  • Media & Internet Exposure

  • International Exposure


Branding & Business Marketing Services:

Before you start construction or the home is complete, align and market your brand. Your brand marketing should differentiate your company from the competition and promote confidence and trust. If done right, your company’s brand will help you sell the home AND position your company for future success.

I work closely with a team that is a powerful, experienced, fierce unit, ready to take on a wide-variety of projects for my home builder clients. Their capabilities are almost endless and offer a la carte, customized and full service solutions based on your needs. At first, I recommend a customized a la carte branding solution and as your brand grows with your business, increase your marketing efforts.

Identify

  • Create your story

Differentiate

  • Create your Brand Promise

  • “Will people perceive a desirable difference?”

Create

  • Creative ideas designed to determine the most powerful way to express your Brand Promise

Communicate

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  • Build a roadmap that integrates your brand and business strategies—online and off— to take your brand from how it is perceived today to how you want it to be perceived in the future.

  • Copy - Express your story in words

  • Logo

  • Business cards

  • Signage

  • Flyers, Brochures & Handouts

  • Website Design

  • Search Engine Optimization

  • Social Media Content & Exposure

  • Press Exposure

  • Strategic Media Placement

  • Paid Advertising

  • And Much More